ANÁLISE PARA A IMPLEMENTAÇÃO DE UMA VITRINE TECNOLÓGICA NO INSTITUTO FEDERAL DO PARANÁ - CAMPUS PARANAVAÍ

Abstract

The Federal Institute of Education, Science and Technology of Paraná (IFPR) has developed technological spaces in accordance with the Innovation Incentive Law. The Technological Innovation Center (NIT) of the Paranavaí Campus – PR is one of these spaces, dedicated to the development of technological innovations in its region. However, the actions and work carried out by the NIT have faced challenges in effectively communicating its achievements in the environment in which it operates, resulting in gaps in the dissemination of information. The main objective of this work is to evaluate the structure and conditions of IFPR – Campus Paranavaí, as well as the actions of the NIT, with a view to the future implementation of a technological showcase to facilitate the innovative diffusion and transfer of technology. The research methodology adopted is descriptive, using a qualitative approach. Data collection was carried out through field research, using questionnaires and interviews. The bibliographic research clarified the objectives, providing a theoretical basis for comparisons and validations of the results. As a result, it is proposed the construction of the technological showcase based on the principles of digital marketing, aiming to improve the communication between the NIT, the campus and the community (internal and external), disseminating the actions, objectives and innovative structure existing on the IFPR - Paranavaí campus.